List

List everything that I want to write about,
then sequence it
reduce it to 20% and see what would really work in convincing the person to trust us.
also look at getting more information from the user for the download.
For example asking just for email then when they’re more interested we get more data such as postal address,etc… from them.
Maybe have a system for them to request a quote from several professionals in one go.
A system where the user can submit a form with pictures and ideas and we tell em some potential requirement for it.
We also can potentially sell the details to mortgage brokers to get a commission from the cut.
We can ask critical questions that the client might have in doing their own planning application.